You take photos with your cameraphone and upload them to Color. It then shows you a photostream of everything that's been uploaded in your immediate vicinity. I like this idea. I like it alot.
Say you 're out at a venue for a gig. You can see a stream of pictures that other people are uploading, but the bit that I really like is if you visit the venue a week later, that gig is still captured for you.
Imagine wandering around a city and being fed a photstream of how where you are right now looked yesterday, or last week, or last year. That's an interesting idea. Visit Trafalgar Square and while you're there you could see how it looks full of protesters, or in the snow, or after dark. Bits of any big city are completely different depending on the time of day and day of the week and seeing that while you're visiting would be fun.
Like every social network, all it needs right now is for some other people to sign up.
And like most social networks, it's probably best not to raise the sticky question of how (aside from building a free user-base and then selling out to Facebook) it's ever going to make any money.
I'd also love to know who picked the name. Their SEO is going to be fun.
But it's cool. And that will do for today.
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