What's your holiday worth?

BBH has offered its employees a deal of nine additional days holiday in return for a 3.5% pay cut in order to avoid redundancies.

Work 3.5% less time in return for 3.5% less money.

Agency Spy says take the deal and I have to agree. And I wonder why, seeing as the immediate reaction to this idea is that it's a very attractive offer, we don't make it an option in the good times too. For me, 23 days plus the option to extend unpaid up to 30 would be a very attractive perk, and potentially a reason to choose working at one agency over another.