A positive post about a positive campaign

I was travelling through Waterloo underground station yesterday and saw an eye catching campaign for the Carbon Trust. Really like this use of posters. Three of us were having a conversation, which turned to wondering what the campaign was about. You only find out at the end of the moving walkway.



These posters are aimed at businesses, and it's a bit of a shame that some of the consumer focussed ads aren't up to the same standard. Surely this car salesman isn't the best actor they could find?



It would have been nice to find the picture on the Carbon Trust website, instead of just the CBS outdoor news page, but it's definitely a strong campaign.