Anyone for a pint?

Media types are officially the heaviest drinkers in the country, the Depatment of Health says so.
Teachers are the most likely to moderate their drinking.

As a good analyst who doesn't just present the data, I've come up with two hypotheses...

Either:

(a) When you're nursing a hangover, it's more palateable to face a Marketing Director than a class of 12 year olds.

or

(b) With twenty odd days holiday a year rather than every third month off, us media types really need that drink.

Further research is needed into this important question. If you need me, I'll be in the pub.

It's rarely that you encounter true genius

Marketing needs a bit of bullshit. Even us analysts indulge from time to time (hush, don't tell anyone.)

With the new Pepsi logo however, Arnell Group have achieved a level of bullshit so audacious, that they've distorted the very fabric of space-time. I'm genuinely afraid that this document contains such inspired pseudo-science that it might become self-aware and attempt to start its own creative agency.

Pepsi's new logo isn't just a splash of red, white and blue and it's most certainly not a rip off of the Obama campaign logo.

Pepsi's new logo has its own gravitational field. No, really.



Alternatively, Arnell Group have got somebody on their staff who owns copies of Astronomy for Beginners, A Blagger's Guide to Art History and Adobe Illustrator. And supports Obama.

Could this be an intra-industry viral marketing spoof?

With thanks to Ad Lab.

IPA Social Media Report

IPA Social Media Report

View more presentations or upload your own. (tags: agencies delphi)

Oh, yes it's another one. The world's gone all web 2.0 and it will change things forever.

At least the IPA have hedged their bets and said social media might change things for good, or might not, or things might change just a little bit.

I'm not saying that social media aren't important, or even that it's not a revolution, but if you're not bringing anything new to the conversation, then why the presentation with accompanying fanfare?

I do think there's a strong argument that people have always talked to each other about brands, it's just that now they're talking at a much higher volume and you can hear them doing it. 'Doing social media advertising' isn't all that different to 'doing good advertising' but that's a topic for another day.

Advertising in a recession

Ads on Edge

View SlideShare presentation or Upload your own. (tags: branding recession)

Well done to The Economist. Not for the content - when share of voice is all you've got, then you haven't got very much - but definitely one of the prettiest and easiest to follow presentations I've seen in a while.