Historical accuracy and the fact you can't buy Woodbines any more, must be why they're allowed to still have this poster on display.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFPTjUjFsbGQIe6z85a5z2BtDQ1nhGzwZOI_mB0xuANPqKYpfoNAg5Z-b9ugGiMj2E_TRtMbimvmbbs8GcQ2IYg7o8lq38k426hiXwX8iuZSuTmV8u4S_KHSlG0hXFtvd97v2WxLeRQLs/s400/IMAG0207.jpg)
Probably nobody ever tried to measure its effectiveness and I doubt the word 'brand' came up once in the design meeting. Actually I doubt there even was a design meeting. Bet it sold its share of Woodbines though.
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