...Is the only reason I can think of why you'd abandon a campaign, which has been working - incredibly successfully - since 1972.
Your predecessors as Brand Manager have created one of the iconic British brands. All you have to do is to keep your head down, serve your time and repeat their successful formula. By all means build microsites, do social media and get all web 2.0, but do not, under any circumstances, digitise the Andrex Puppy.
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