What's on your mind?

Ask Wordle.

This blog's very nearly six months old, so I thought it might be fun to find out what I've prattling on about since Christmas.

Sorry, I'm still not convinced

The London Evening Standard's new 'Sorry' campaign has generated a lot of column inches and even more blog comment, but a couple of days post relaunch I thought I'd wade into the debate anyway.




I initially liked the campaign. Wasn't sure it would work, but liked it on a personal level because it could have been written just for me. The negativity, sensationalism and anti Ken Livingstone crusade that the Standard had been on had really turned me off the paper, so I resolved to buy a copy and see what had changed. Then they gave away Monday's edition for free, so it didn't even cost 50p to find out!

First impressions... well it's not negative in this first edition anyway. Would I pay 50p for it? No. Not when my commute is 20 minutes and a free London Paper will do (just) for 15.

Inside, it feels quite like the Guardian in terms of layout and suffers from the same problem that I have with the Guardian. It's not clear what to read first. If a page has got four stories on it and they're all the same size, where do you start? There's nothing to draw the eye.

Towards the middle, there's heavier comment pieces and for me, there's another problem here. Significant effort has gone into these, but at 7pm after a day at work, people are tired. You're going to need a long commute home before these start to look attractive. It's not that long articles are bad in themselves - if they kill 10 minutes then they're great - but the material needs to be light enough to not take too much effort, otherwise I'd be reading a book.

End result - I moved from the front of the paper to the back without reading very much. On a very early judgement, the Standard has gone from sensationalist, to inoffensive and a bit bland. I put it down after 10 minutes and picked up a London Paper lying on the seat, then spent as long reading that as I had the Standard. Not good.

I'll be interested to see what happens and would really like the poster campaign to work. The one off free edition was an expensive mistake for me though - people will change reading habits slowly even if they liked the free edition, so why throw your money away? Expecting instant success from a promotion is doomed to failure.

Finally, an observation from Charing Cross station last night at about 10.00pm. Late edition copies were being sold hard for 10p by hawkers in the obligatory branded t-shirts and they had loads left. Response from the chap in front of me to the line 'but it's only 10p'?

'I still don't want one. And they were free last night'.

Why TED presentations are great

Everyone loves the presentations from TED. I don't think there's another single source, that leads so often to the question from senior management, 'couldn't we build/do something a bit like this?' (Of course! I'll just knock it up over the rest of the week and have it ready for Monday...)

Here's part of the reason why they're so good. Ever seen a guide for speakers that looks like this? With thanks to Presentation Zen.


1. Thou Shalt Not Simply Trot Out thy Usual Shtick.
2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before.
3. Thou Shalt Reveal thy Curiosity and Thy Passion.
4. Thou Shalt Tell a Story.
5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy.
6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desperate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
8. Thou Shalt Remember all the while: Laughter is Good.
9. Thou Shalt Not Read thy Speech.
10. Thou Shalt Not Steal the Time of Them that Follow Thee.

The next big thing cat

A fantastic summary of internet hype from somebody over at b3ta.com.

(Not always the most respectable site in the world - if you browse around and are offended, don't say you weren't warned.)

I'm not sure if I've just come across the Next Big Thing, but this site sort of reminds me of Facebook when I first came across it. Mainly because their friend search says that nobody I know uses it. Facebook started like that when I first scanned my email address book, so I deleted my account and then suddenly the 'join me on Facebook!' emails started arriving.

No current users as evidence of future success. Try selling that one to your bank manager.

I really like the idea of FriendFeed though, because it's not trying to be a host for everything. Let's be honest, Facebook is rubbish at photos and video - Flickr and Vimeo are much better, so what you need is a tool to tell everyone you know when you create anything you'd like to share, wherever it happens to be. This is what opensocial was supposed to do and it's interesting that some ex-Google staff are behind FriendFeed.

Whether FriendFeed is really the Next Big Thing or not, I think its model is the future for the social web. Facebook will eventually die because it's not good at anything except linking you to other people and it's not brilliant at that. What we really need is an engine like the Facebook friends list, that lets you share from anywhere. And it could be FriendFeed.

Friday puzzle - Answered!

You're playing a game show and are offered a choice of three sealed boxes. One contains a cheque and will win you £100,000 and the other two are empty.

You pick a box at random.

Next, the host says he's going to make things more interesting by taking away an empty box. He opens one of the boxes you didn't pick and shows you that it's empty.

Now the host gives you a choice. You can stick with the box you chose originally, or swap to the other box that's still sealed. What should you do? Does it matter?

Answer next week! Don't give it away if you know.
(answer now below)




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And the answer:

The first time I heard this puzzle, I swore blind it made no difference whether you switched or not - it does though and you should always switch boxes. Yes, even if as a colleague put it this morning 'you've got a really good feeling about the box you picked in the first place'... This isn't Deal or No Deal* and the colour of Noel Edmonds cardigan doesn't influence which box the prize is in.

Here's why.

When you first pick a box, you've got a 1 in 3 chance of having picked the right one and a 2 in 3 chance of having picked an empty one.

So, if you stick with the box you originally chose, your chances of winning are 1 in 3.

Now, lets assume you switch. If you had picked an empty box to start with and you switch, then you definitely win because the host has removed the other empty box.

There's a 2 in 3 chance that at the start you picked an empty box. So by switching, your chance of winning increases from 1 in 3 (you'd picked the right box first time) to 2 in 3 (you'd picked the wrong box first time and then switched to the right one.)


* Or as I heard a comedian call it once 'Let's Guess What's in the Box'

Sim City

I'm not sure what this is useful for yet, but I like it anyway. The map animates house sales data so you can watch a city grow.

Try it on San Francisco.



Apparently the makers had to work hard to avoid it looking like something out of War Games.

If online newspapers move to subscription

Then where does that leave bbc.co.uk?

Rupert Murdoch has announced today that he expects News International's online titles to be on a subscription model 'within a year'.

And the Guardian is considering making specialist areas of its website, such as MediaGuardian, subscription based.

Surely that leaves the BBC as the elephant in the room. BBC.co.uk is already the UK's 10th most visited website and the largest UK news site.


If other online news outlets move to subscription models and the BBC remains free, then it represents a huge market distortion. I'll be expecting fireworks from Murdoch when, as the UK newspaper market begins to charge for content, the BBC's online traffic starts to rise.